Bollywood Out, Hallyu In: The Story of the Korean Wave in Northeast India

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When Bollywood vanished from Manipur’s screens in 2000, something unexpected rushed in to fill the silence: Hallyu. Smuggled DVDs and late-night K-dramas soon began transforming a conflict-scarred state into one of India’s earliest gateways to Korean pop culture. What started as an unintended cultural workaround gradually reshaped everyday life in the Northeast, forging emotional affinities that the rest of India is only now beginning to understand.

Experts

Torunika Roy

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